NATURA BRINGS ASIAN BEAUTY PRODUCTS IN MALAYSIA

Source: Global Cosmetics News

by Farah Hazwani

KUALA LUMPUR, Oct. 8, 2019: Natura launching business by opening pop-up store in Sunway Pyramid, Petaling Jaya which offered high quality Asian beauty product for consumer from all region.

Source: Let's Roll with Carol

"We see great opportunity for Natura in Malaysia, with its millions of diverse consumers which have for decades been purchasing through many different channels. We are confident that our omnichannel strategy will be well-received in Malaysia, bringing a wide variety of products to customers as well providing a great platform for growth for our business across the region. More importantly, we are excited about working with local partners across Asia as a force for change to build a more sustainable future", says Daniel Silveira, head of Natura International. "This is a significant moment for us as a business, and we are looking forward to building our business across Asia."

They believe Malaysia is available country that can reach consumers through e-commerce, relationship selling and physical stores.

While InNature Berhad Managing Director, Datin Mina Cheah-Foong which also as Natura's business partner said, the pop-up store is larger than usual and in a prime location in the Sunway Pyramid mall for the first time in Asia. Visitors are offering unique experiences there including a skincare interactive wall, free skin and hair analysis, a fragrance personality analyser, and a pampering hand massage whilst enjoying a VR adventure through the Amazon forest.

 

Source: Beauty Packaging

Around 300 items from the Natura portfolio will be offered under the brands Ekos, Chronos, Lumina, Mamãe e Bebê and Natura Homem - as well as fragrances from the Brazilian Perfumery House. All products are 100% vegan. 

-Source: Oct, 2019. Natura & Co. Natura Launches Asia operations in Malaysia. Retrieved from https://www.prnewswire.com/news-releases/natura-launches-asia-operations-in-malaysia-300934321.html)